Google Takes Steps to Reward High-quality Website Writing and Linking
Google's Matt Cutts: high-quality website writing and linking will be rewarded. Spamming and scamming will be slamming.
Google Improving Exact Match and Phrase Match for Pay Per Click (PPC) Ads
In mid-May, Google's Adwords platform for pay-per-click ads is making improvements to their exact and phrase matching options. We look at how this affects whether your ad will be eligible to show when people search for close variants including misspellings. Read more...
Google Algorithm Changes: What You May Not Know
Since its inception, Google has implemented a number of algorithm changes to enhance the user experience and deliver the most relevant search engine results available on the web. Google engineers have long championed the mantra, “build a better tool and they will come.” Depending on how a site is optimized, shifting winds emanating from The Googleplex can foreshadow an impending beat-down in rankings or signal vindication for online marketers playing by the rules.
Who Knows if Your Website Navigation is Broken?
Customer service reps at your company - people who answer the phone on a regular basis - may very well hold the key to improving the navigability of your website. And yes, that can include the president or the general office receptionist.
No Offer? No Response.
Denny Hatch, a well-known copy writing trainer makes a case for focusing your attention on creating offers when writing online copy. His article in Target Marketing magazine provides some succinct advice on creating offers from several marketing pros including:Gary Kauffman, Axel Andersson, Bob Hacker and Claude Hopkins.
Understanding Keywords Within the Context of a Searcher
Great article by Shari Thurow this morning in Search Engine Land. This is a classic example of the value to be found “walking a mile in your prospective customer’s shoes.” I have made this case many times when talking with our clients about the content writing approach and initial keyword discovery on their websites. As