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Google Algorithm Changes: What You May Not Know

Since its inception, Google has implemented a number of algorithm changes to enhance the user experience and deliver the most relevant search engine results available on the web. Google engineers have long championed the mantra, “build a better tool and they will come.” Depending on how a site is optimized, shifting winds emanating from The Googleplex can foreshadow an impending beat-down in rankings or signal vindication for online marketers playing by the rules.

Reviewing Your Company’s Key Search Phrases

Exactly which key phrases do searchers use to access your site? And in what frequency are those key phrases used? This information comes from referencing the log file data on your website’s server. Log files continuously record information about visits to and through your website. Recorded information includes the exact search term visitors to your site typed in before accessing your website.