“Re-shoring” or “rebalancing” - call it what you like, manufacturing jobs returning to the United States include local motorcycle designer / manufacturer Cleveland CycleWerks which is bringing the manufacturing of their bikes home. Formerly manufactured in China, the motorcycles will soon be produced in a 60,000 ft. factory right here in Cleveland, Ohio.
The Monday, May 7th episode of AMC's "The Pitch" shows two advertising agencies attempting to win the opportunity to create something of a first - a tri-branded national campaign for three brands, Benjamin Franklin Plumbing, One Hour Heating & Air Conditioning and Mister Sparky will review the proposed marketing campaigns. This episode is a little close to my heart because of our work in helping both define the brand and market the national membership organization 1-800-SWEEPER - a national consortium of individually-owned street sweeping companies.
Google's Matt Cutts: high-quality website writing and linking will be rewarded. Spamming and scamming will be slamming.
In mid-May, Google's Adwords platform for pay-per-click ads is making improvements to their exact and phrase matching options. We look at how this affects whether your ad will be eligible to show when people search for close variants including misspellings. Read more...
Customer service reps at your company - people who answer the phone on a regular basis - may very well hold the key to improving the navigability of your website. And yes, that can include the president or the general office receptionist.
Denny Hatch, a well-known copy writing trainer makes a case for focusing your attention on creating offers when writing online copy. His article in Target Marketing magazine provides some succinct advice on creating offers from several marketing pros including:Gary Kauffman, Axel Andersson, Bob Hacker and Claude Hopkins.