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About Rick Brown

Rick Brown is a 20+ year veteran of industrial business to business marketing. In 2003, Rick founded NetTrack Marketing based on the critical need manufacturers have to be accessible to buyers and specifiers via the Internet.

Manufacturing Jobs Are Returning to US

“Re-shoring” or “rebalancing” - call it what you like, manufacturing jobs returning to the United States include local motorcycle designer / manufacturer Cleveland CycleWerks which is bringing the manufacturing of their bikes home. Formerly manufactured in China, the motorcycles will soon be produced in a 60,000 ft. factory right here in Cleveland, Ohio.

Watching For The Ads On A Show About Pitching Advertising

The Monday, May 7th episode of AMC's "The Pitch" shows two advertising agencies attempting to win the opportunity to create something of a first - a tri-branded national campaign for three brands, Benjamin Franklin Plumbing, One Hour Heating & Air Conditioning and Mister Sparky will review the proposed marketing campaigns. This episode is a little close to my heart because of our work in helping both define the brand and market the national membership organization 1-800-SWEEPER - a national consortium of individually-owned street sweeping companies.

No Offer? No Response.

Denny Hatch, a well-known copy writing trainer makes a case for focusing your attention on creating offers when writing online copy. His article in Target Marketing magazine provides some succinct advice on creating offers from several marketing pros including:Gary Kauffman, Axel Andersson, Bob Hacker and Claude Hopkins.