About NetTrack Marketing

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NetTrack specializes in providing website marketing and search engine optimization services to small and medium-sized industrial manufacturing companies that sell business-to business (B2B).

Based in Northern Ohio, we work exclusively with companies in manufacturing sectors including: high-tech, custom engineered products and labor/materials-based services.

Experience You Can Trust

Our specialization allows us to understand the unique marketing challenges B2B companies face, such as longer sales cycles, the challenges of generating leads that ultimately convert to sales, and measuring website visits that ultimately lead to offline purchases.

At NetTrack, where we have more than 30 years of experience on the buying and selling end of industrial advertising, we bring to your company an investment in knowledge, resources, and technological support.  The guiding mission of our company is to drive users to and through your site, using industry accepted best practices.

Our experience and commitment to customer service allow us to create a customized program for each and every client. Because our philosophy is that every company has unique goals and needs, the truth is that one size does NOT fit all when it comes to website marketing!

Creating Marketing Solutions

NetTrack is a marketing firm, not a technology company. Our advice and solutions are driven by the need to have your customers respond and are integrated into your overall marketing strategy. Technology merely supports our marketing programs, it does not drive them. We know that you need to generate qualified leads for your manufacturing business, not create “buzz”.

Converting Visitors into Customers

Getting people to your website is only half the battle. We work with our clients to ensure that prospects take the desired actions after they enter your website. (Yes, telephones DO still ring with inquiries.) Improving website “conversions” is part and parcel of what we are charged with on your behalf.

Building Partnerships

We are committed to building a long-term partnership with your company. NetTrack’s clients have an “Internet advocate” working on behalf of their company, not just a graphic designer or a web hosting company.

Based in Cleveland, Ohio, NetTrack’s associates are happy to meet with you in person or by phone to discuss your website marketing and search engine optimzation needs. Please click here to Contact us.

Our Founder & Associates

Rick Brown (President) is an 18-year veteran of industrial business to business marketing. He founded NetTrack Marketing based on the critical need manufacturers have to be accessible to buyers and specifiers via the Internet. NetTrack provides search engine marketing and pay-per click management exclusively to B2B clients.

Rick holds a B.S. from Miami University (OH) and brings experience on both the selling and buying sides of advertising. His experience includes work as the Marketing Manager for the Misco Refractometer Company and 12 years as advertising sales representative for Thomas Register.

Toby Rosenthal (Content Director) has 20 plus years of industrially based business to business marketing experience.  Working initially as an advertising sales representative for Thomas Register, he founded Opti-Host, a company designed to meet the web based marketing needs of his Thomas clients in 1998, and joined NetTrack in 2005.  Toby received his B.A. from Miami University (OH) and his M.A. from Ohio State University.  When not at his desk, or spending time with his family, he can be found on one of the many fine golf courses located in Northeastern Ohio.

Amy Zucca (Research & Analytics) joined NetTrack marketing in 2006 to lead the research and analytics department. Amy holds a B.S. from Bowling Green State University and a M.S. from John Carroll University. Amy served as an adjunct professor of mathematics at Ursuline College, prior to taking a brief respite from the academic world to start her family of four. Amy’s outside interests include working in her pottery studio and restoring older homes with her husband Ron.

John Erdie (Web Design & Hosting) has programmed and managed computer systems since 1987, and has been designing and hosting websites since 2001 as an independent contractor. He has worked in the industrial packaging industry (at Erdie Industries, a family owned business) since 1983. He received his B.A and M.A in English from Cleveland State University, and continued study in design, photography and art at the Cleveland Institute of Art.