Your company’s online reputation is an amalgamation of multiple elements. This ever-evolving digital mash-up consists of comments, reviews, blog recommendations, and more. The number 1 key – and first place you should put effort – is how your Google Reviews profile looks.
We recently heard from a client who had performed a search for his company name. Our client noted that while his company charted in the first position of the organic results, he did not see a Google PPC ad displayed on his behalf, and much to his surprise, he saw one of his competitors running
Google Plus is replete with intelligent business-minded people who have vigorously taken the reigns. The leaders in this platform are smart, business savvy and articulate. In her article: "An Open Letter to Manufacturing Companies."Leah Hoppes of Marketing Musings makes the case that the B2B world has turned the corner and found a legitimate venue for social sharing.
Web copy writing guru Nick Usborne just posted an excellent piece on creating effective home pages. We have all seen home pages laden with “happy talk” extolling the virtues of a company or pages filled with industry jargon that leaves us wondering, “what does this company do?’ The premise of Nick’s no body copy test
Volkswagen (Sweden) has been working on a creativity initiative to build fun into manufactured goods. The engineers working on the project believe that an easy way to change people's behavior for the better is by making products (even a staircase) fun to use.
Invitation to join a webinar in which you will learn the critical role of press releases in content marketing. Joe Pulizzi, the founder of Content Marketing Institute will moderate.