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Google Plus: Anything In It For Industrial Manufacturers?

Google Plus is replete with intelligent business-minded people who have vigorously taken the reigns. The leaders in this platform are smart, business savvy and articulate. In her article: "An Open Letter to Manufacturing Companies."Leah Hoppes of Marketing Musings makes the case that the B2B world has turned the corner and found a legitimate venue for social sharing.

Creating Effective Home Page Content: The No Body Copy Test

Web copy writing guru Nick Usborne just posted an excellent piece on creating effective home pages.  We have all seen home pages laden with “happy talk” extolling the virtues of a company or pages filled with industry jargon that leaves us wondering, “what does this company do?’  The premise of Nick’s no body copy test

Product Manufacturing Incorporates Fun

Volkswagen (Sweden) has been working on a creativity initiative to build fun into manufactured goods. The engineers working on the project believe that an easy way to change people's behavior for the better is by making products (even a staircase) fun to use.