Web copy writing guru Nick Usborne just posted an excellent piece on creating effective home pages. We have all seen home pages laden with “happy talk” extolling the virtues of a company or pages filled with industry jargon that leaves us wondering, “what does this company do?’ The premise of Nick’s no body copy test
Most of our clients understand the value of content creation but struggle with the writing process. We hear statements like this all the time… What should we write? I am so busy…I know we should do more….but where should I start?” How am I going to cook up new material for prospecting, the blog, and
Google's Matt Cutts: high-quality website writing and linking will be rewarded. Spamming and scamming will be slamming.