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Product Manufacturing Incorporates Fun

Volkswagen (Sweden) has been working on a creativity initiative to build fun into manufactured goods. The engineers working on the project believe that an easy way to change people's behavior for the better is by making products (even a staircase) fun to use.

Watching For The Ads On A Show About Pitching Advertising

The Monday, May 7th episode of AMC's "The Pitch" shows two advertising agencies attempting to win the opportunity to create something of a first - a tri-branded national campaign for three brands, Benjamin Franklin Plumbing, One Hour Heating & Air Conditioning and Mister Sparky will review the proposed marketing campaigns. This episode is a little close to my heart because of our work in helping both define the brand and market the national membership organization 1-800-SWEEPER - a national consortium of individually-owned street sweeping companies.