We recently heard from a client who had performed a search for his company name. Our client noted that while his company charted in the first position of the organic results, he did not see a Google PPC ad displayed on his behalf, and much to his surprise, he saw one of his competitors running
Google's Matt Cutts: high-quality website writing and linking will be rewarded. Spamming and scamming will be slamming.
In mid-May, Google's Adwords platform for pay-per-click ads is making improvements to their exact and phrase matching options. We look at how this affects whether your ad will be eligible to show when people search for close variants including misspellings. Read more...
Since its inception, Google has implemented a number of algorithm changes to enhance the user experience and deliver the most relevant search engine results available on the web. Google engineers have long championed the mantra, “build a better tool and they will come.” Depending on how a site is optimized, shifting winds emanating from The Googleplex can foreshadow an impending beat-down in rankings or signal vindication for online marketers playing by the rules.