We recently heard from a client who had performed a search for his company name. Our client noted that while his company charted in the first position of the organic results, he did not see a Google PPC ad displayed on his behalf, and much to his surprise, he saw one of his competitors running
Web copy writing guru Nick Usborne just posted an excellent piece on creating effective home pages. We have all seen home pages laden with “happy talk” extolling the virtues of a company or pages filled with industry jargon that leaves us wondering, “what does this company do?’ The premise of Nick’s no body copy test
Most of our clients understand the value of content creation but struggle with the writing process. We hear statements like this all the time… What should we write? I am so busy…I know we should do more….but where should I start?” How am I going to cook up new material for prospecting, the blog, and
Since its inception, Google has implemented a number of algorithm changes to enhance the user experience and deliver the most relevant search engine results available on the web. Google engineers have long championed the mantra, “build a better tool and they will come.” Depending on how a site is optimized, shifting winds emanating from The Googleplex can foreshadow an impending beat-down in rankings or signal vindication for online marketers playing by the rules.