NetTrack Marketing

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So far NetTrack Marketing has created 4 blog entries.

Creating Effective Home Page Content: The No Body Copy Test

Web copy writing guru Nick Usborne just posted an excellent piece on creating effective home pages.  We have all seen home pages laden with “happy talk” extolling the virtues of a company or pages filled with industry jargon that leaves us wondering, “what does this company do?’  The premise of Nick’s no body copy test

Google Algorithm Changes: What You May Not Know

Since its inception, Google has implemented a number of algorithm changes to enhance the user experience and deliver the most relevant search engine results available on the web. Google engineers have long championed the mantra, “build a better tool and they will come.” Depending on how a site is optimized, shifting winds emanating from The Googleplex can foreshadow an impending beat-down in rankings or signal vindication for online marketers playing by the rules.