Most of our clients understand the value of content creation but struggle with the writing process. We hear statements like this all the time… What should we write? I am so busy…I know we should do more….but where should I start?” How am I going to cook up new material for prospecting, the blog, and
Since its inception, Google has implemented a number of algorithm changes to enhance the user experience and deliver the most relevant search engine results available on the web. Google engineers have long championed the mantra, “build a better tool and they will come.” Depending on how a site is optimized, shifting winds emanating from The Googleplex can foreshadow an impending beat-down in rankings or signal vindication for online marketers playing by the rules.
Exactly which key phrases do searchers use to access your site? And in what frequency are those key phrases used? This information comes from referencing the log file data on your website’s server. Log files continuously record information about visits to and through your website. Recorded information includes the exact search term visitors to your site typed in before accessing your website.