Web copy writing guru Nick Usborne just posted an excellent piece on creating effective home pages. We have all seen home pages laden with “happy talk” extolling the virtues of a company or pages filled with industry jargon that leaves us wondering, “what does this company do?’ The premise of Nick’s no body copy test
Volkswagen (Sweden) has been working on a creativity initiative to build fun into manufactured goods. The engineers working on the project believe that an easy way to change people's behavior for the better is by making products (even a staircase) fun to use.
Invitation to join a webinar in which you will learn the critical role of press releases in content marketing. Joe Pulizzi, the founder of Content Marketing Institute will moderate.
Captain Penney would have said: "Kids- don't try what you're seeing at home!" But don't let that stop you from enjoying Google Doodles.
EVERY page of your site is as likely to be the entry point for potential customers arriving via search engine queries. Design the pages so there is a welcome mat waiting for your visitor guests.
Most of our clients understand the value of content creation but struggle with the writing process. We hear statements like this all the time… What should we write? I am so busy…I know we should do more….but where should I start?” How am I going to cook up new material for prospecting, the blog, and